Building Links with Syngenta
We all want to build inspiring places to live, work and play. But beyond the playing surfaces themselves, is the wellbeing and prosperity of the people who form the backbone of our industry.
Building Links is a program from Syngenta that’s dedicated to helping industry leaders like you build a more inclusive, equal and diverse culture at your golf club.

How does it impact your club?
A foundation of diversity and inclusion leads to a more inspired turf team. One that’s more creative, higher performing, deeply invested in the success of the club, and resilient.
A diverse, inclusive culture can also aid you in other areas, like expanding your potential hiring pool, retaining more revenue-positive employees, managing conflict, offsetting labour shortages, and more!
Learn more in our video series featuring Brandon Bell,
an internationally recognized diversity and inclusion expert.
Inclusive Culture Building
This session covers:
- What an “inclusive culture” means for you and your golf club going forward
- How building an inclusive culture can help enhance hiring practices, offset and manage labour shortages, and more
Inclusive Communication
This session covers:
- Reflect on your unique communication styles as leaders of people
- Understand bias in communication and how microaggressions impact team dynamics
- Unpack how to have difficult conversations
Inclusive Performance Management
This session covers:
- Reflect on your leadership style & opportunities to manage people more inclusively
- Engage and learn practical tips to disrupt and address bias in your people management approach
Brandon is fascinated by culture and the interplay between systems and the lived experience.
For more than a decade, he has partnered with leaders to design, deliver and implement diversity and inclusion interventions across the public and private sectors. Subscribing to a philosophy that change equity and innovation are found at the junction of policy and practice, Brandon takes a systemic and human-centered approach to his work to deliver tailored, sustainable solutions.
An international facilitator and practitioner, his areas of expertise include equity, diversity and inclusion, international education and globalization, learning and development, and human capital development.
Meet Brandon Bell
Diversity and Inclusion Lead
at Syngenta
Women in Turfgrass Management
Syngenta is honoured to sponsor the Women in Turfgrass Management (WITM) mentorship program.
Visibility of women in sports is vital, whether as players, mentors, or course maintenance professionals, to inspire and encourage future generations of women to pursue their passions. By promoting and supporting women in golf, we can catalyze inclusivity and diversity, which will help the sport and its supporting industries evolve in exciting new ways.
Designed to facilitate mentorship and learning opportunities for an underrepresented demographic in golf, the WITM program is crucial to elevating the skills and visibility of vital contributors to the sport.

We're here to help
Looking for more information to support Building Links on your course?
Connect with your local representative.

For more information, talk to your Syngenta Turf Specialist, visit Greencast.ca, contact our Customer Interaction Centre at 1 87 SYNGENTA (1‑877‑964‑3682) or follow @SyngentaTurfCA on Twitter.
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